About

Son of Nature started where I am from.

I grew up between two wild places. The Atlantic and the Amazon in Brazil, where I am from, and the Pacific around Kaua'i, where I live now. I surf. I make music. And somewhere along the way I stopped seeing nature as scenery and started seeing it as home, the thing I owe, not the thing I use.

That is the whole idea behind this brand. We do not print nature to sell a shirt. We answer to it. Every collection is born from one real place on Earth, the ocean, the Amazon, the wetlands, and a part of what you pay goes back to protect that place and the people who belong to it.

The name is my name. Son of Nature is the music I make, and now it is the thing I am building: art and apparel rooted in the wild that raised me.

Wear your roots.